Running a nonprofit is hard work. You’re trying to change the world—on a budget. Every penny counts. Every volunteer matters. And every tool you use needs to *pull its weight*. That’s where the power of WordPress and Salesforce comes in.
Let’s talk about how nonprofits can integrate WordPress with Salesforce using affordable tools. The goal? More impact, less hassle.
What is WordPress?
WordPress is the most popular website builder out there. It’s free and open-source. That means anyone can use it and customize it. Perfect for nonprofits on tight budgets.
- You can pick from thousands of free themes.
- Add plugins to do pretty much anything.
- Managing content is a breeze—even if you’re not a tech wizard.
Basically, WordPress helps you create a professional site without the pro price.
What is Salesforce?
Salesforce is more than just a CRM (Customer Relationship Management system). For nonprofits, it’s a powerful tool to manage:
- Donor relationships
- Volunteer info
- Event details
- Campaigns and fundraising efforts
Good news: Salesforce offers discounts and free licenses for eligible nonprofits through their Power of Us program.
Why Integrate WordPress with Salesforce?
Simple. You want your website to talk to your CRM.
Imagine this:
- Someone fills a donation form on your WordPress site. The info goes straight into Salesforce.
- Volunteer signs up for an event. Their data lands neatly in your CRM.
- You post a blog about your latest project. The impact data pulls from Salesforce automatically.
No double entry. No messy spreadsheets. Just seamless integration and smooth sailing.
Affordable Tools That Make It Happen
Okay, time to get specific. Which tools can help you connect WordPress and Salesforce—without draining your budget?
1. Gravity Forms + Gravity Forms Salesforce Add-On
Best for: Custom forms connected to Salesforce.
- Easy drag-and-drop form builder
- Syncs form entries right into Salesforce
- No coding needed
- Supports donations, signups, surveys and more
It’s not 100% free, but it’s very affordable and worth it for medium-sized nonprofits.
2. WP Fusion
Best for: Deep integration between WordPress users and Salesforce contacts.
- Syncs user accounts to Salesforce automatically
- Great if you offer membership or login-based services
- Includes conditional logic and lots of triggers
- Works with LearnDash, Gravity Forms, and more
It’s a bit of an investment, but incredibly powerful.
3. Zapier
Best for: Small setups or unique workflows
- Connects WordPress and Salesforce through “zaps”
- No coding required
- More flexible than some plugins
- Free tier available (with some limits)
If you’re just getting started and want a low-risk option, Zapier is your friend.
4. FormAssembly
Best for: Precise data collection and official Salesforce compatibility
- Trusted Salesforce partner
- Capture custom data exactly the way you want it
- Includes secure forms (HIPAA-compliant)
- Starts at a higher price point
This is better for larger nonprofits or grant-funded projects where data handling is crucial.
5. GiveWP + Salesforce Integrations
Best for: Online donations tied to Salesforce
- Create stunning donation forms on your WordPress site
- Track donors and donations inside Salesforce
- Plugins available through third-party bridges like Zapier or custom APIs
This combo is great if you’re focused on fundraising and donor management.
Free Option?
Looking for a *totally free* way to connect the two? Here’s a neat idea:
- Use a basic WordPress form plugin with webhook support (like WPForms)
- Send data to Salesforce using tools like Make (formerly Integromat) or Zapier’s free plan
- You’ll need to play a bit with fields and formatting
It’s not as plug-and-play, but with some work—it does the trick at $0.
What About Security?
We get it. You’re handling donor info and sensitive data.
Make sure you:
- Use SSL on your site (https)
- Pick reputable plugins from trusted sources
- Enable reCAPTCHA on forms to stop spam
- Keep WordPress, themes, and plugins updated
Salesforce itself is super secure. But don’t forget your WordPress side of things!
Some Tips for a Smooth Integration
Here are a few simple tips to make your integration journey easy:
- Start small. Begin with one form or one process.
- Map out your data. Know exactly what fields you want where.
- Test everything. Don’t launch it till you’ve double-checked.
- Train your team. Make sure everyone knows how it works.
And if You Need Help…
Don’t panic! You don’t have to go it alone. Look for:
- WordPress experts with nonprofit experience
- Salesforce partners who offer discounts to nonprofits
- Freelancers or consultants who love mission-driven projects
There are even entire agencies that do just nonprofit tech. You’re not alone out there!
You’ve Got This!
Integrating WordPress with Salesforce doesn’t have to be expensive—or confusing. With the right affordable tools, you can streamline your workflows and focus on what really matters: your mission.
Keep it simple. Test as you go. And remember: every small improvement helps your nonprofit do more good.
Happy connecting!