In e-commerce analytics, we often treat all orders as equal. A $100 purchase is a $100 purchase. But intent matters. Customer A bought a $100 jacket for themselves. Customer B bought a $100 jacket as a birthday gift for their spouse. Customer A is a standard lead. Customer B is a “Gifter.” Gifters are your most valuable segment. They are less price-sensitive, they have a deadline (the birthday), and most importantly, they are recurring. Their spouse will have another birthday next year. WP Gift Wrap is the tool that captures this signal. By treating gift wrap as a distinct line item in the database, it allows you to identify, tag, and retarget the “Gifter” segment with surgical precision. In this review, we will explore how this plugin powers a sophisticated Retention Strategy.
The “Gifter” Flag (Data Identification)
Standard “Order Notes” are unstructured text. You cannot easily filter customers who wrote “Happy Birthday” in the notes. WP Gift Wrap adds wrapping as a Product ID.
-
The Data Win: You can run a report in WooCommerce (or export to your CRM like Klaviyo) to find “All customers who purchased Product ID: Gift Wrap.”
-
The Segment: You instantly have a list of people who buy gifts. This is gold. These are people who spend money on others—the highest LTV demographic.
The “Anniversary” Campaign (Retention)
Once you have identified the Gifters via the plugin, you can automate your marketing.
-
The Strategy: If John Doe bought “Gift Wrap” on November 10th, 2023, you can schedule an automated email for October 25th, 2024.
-
The Message: “John, a special occasion is coming up! Here is 10% off to help you find the perfect gift again.”
-
The Result: You turn a one-time guest checkout into a recurring annual revenue stream. You can only do this because WP Gift Wrap structured the data correctly in the first place.
Increasing AOV with “Service” Upsells
Gifters are “Wallet-Open” shoppers. They are already spending money; they just want the problem solved. WP Gift Wrap allows you to stack value.
-
The Stack: You don’t just offer wrap ($5). You offer “Wrap + Premium Card” ($8). You offer “Wrap + Card + Priority Processing” ($15).
-
The Math: Because the plugin supports complex product types, you can bundle these services. This drives Average Order Value (AOV) sky-high without increasing your shipping costs.
The Recipient as a Lead (The Trojan Horse)
The person receiving the gift is a cold lead. The unboxing experience is your only chance to convert them. WP Gift Wrap ensures the presentation is perfect.
-
The Tactic: You use the Gift Note feature to print a beautiful card. On the back of that card (or via a custom insert triggered by the “Wrap” line item), you place a QR code: “Loved your gift? Scan to see who made it and get $10 off.”
-
The Execution: Because the plugin forces the warehouse to execute the “Premium Pack,” you ensure the recipient gets the “Wow” moment that leads to the scan.
Measuring “Gifting” as a KPI
How do you know if your store is “Gift Friendly”? WP Gift Wrap allows you to track “Wrap Attach Rate” in your WooCommerce Reports.
-
The Metric: If 10% of orders include wrap in October, but 30% include it in December, you have a baseline.
-
The Optimization: You can A/B test your wrapping images (using the plugin’s Modal settings) to see if a “Red Box” drives a higher attach rate than a “Silver Bag.” You can optimize your gifting revenue just like you optimize your product pages.
Pricing vs. LTV
-
1 Site: $49/year. If this plugin helps you identify one recurring gifter who buys from you every Christmas and Anniversary for the next 5 years, the LTV of that single customer pays for the software forever.
Final Verdict
Don’t just sell wrapping paper; sell Relationships. WP Gift Wrap gives you the structured data you need to understand why your customers are buying. It transforms the “Gift Wrap” button from a utility into a data-mining tool, allowing you to build a marketing machine that targets your most generous and loyal customers year after year.