So, you want to grow on YouTube in 2025. You’re ready to upload your creativity to the world, but you’re asking the big question: How often should I post?
Relax. We’ve got you covered. Whether you’re just starting out, or you’ve been around the block, posting frequency plays a huge role in your success. But it doesn’t have to be confusing. Let’s keep it simple, fun, and effective.
Why Posting Frequency Matters
The more you post, the more chances you have to appear in search results, get recommended, and grow your audience. But posting too much can lead to burnout. And low-quality videos? They won’t help you – no matter how often you upload.
So the trick is to find your sweet spot. That golden number that keeps your viewers happy and your mind sane.
The Sweet Spots: Best Upload Frequencies by Channel Type
Different channels have different goals. Here’s a quick guide to help:
- Brand New Channels: 1 video per week
- Growing Channels: 2-3 videos per week
- Established Creators: 3-5 videos per week
- Daily Vloggers or Shorts Creators: 5-7 videos per week
But hear this loud and clear: Quality > Quantity. One amazing video will always beat five “meh” videos.
Posting Schedules That Work in 2025
Ah yes, the year 2025! Things have changed, especially with YouTube pushing both long-form and short-form content. Consistency is king now more than ever. Here’s what a weekly schedule might look like depending on your goals:
1. The Balanced Growth Schedule
- 1 Long-form video (8-12 min)
- 2 YouTube Shorts
This is great if you want solid growth without stressing yourself.
2. The Aggressive Channel Builder
- 2-3 Long-form videos
- 3-5 Shorts
You’re going all in. Perfect for monetizing faster and building momentum.
3. The Chill Creator
- 1 High-quality video a week
- 1 Short (optional)
Great for creators who want to maintain quality without burning out.
Can You Post Too Much?
Actually, yes. If you post too often without value, viewers may stop clicking. That hurts your click-through rate (CTR), which hurts your growth.
And YouTube needs time to recommend your videos. If you’re dumping content daily without giving videos time to breathe, you’re actually stalling growth.
Tip: Let each video breathe for at least 24-48 hours unless you’re a Shorts machine.
How Shorts Change the Game
Welcome to the TikTok-ified future! YouTube Shorts are huge in 2025. They reach new audiences super fast. And they’re easier to make in most cases.
You can post more Shorts without worrying about over-saturating your feed. YouTube’s algorithm treats Shorts separately from Long-form videos – so go wild!
But again, keep them high-quality. 8 seconds of boring content will get skipped.
Best Shorts Posting Frequency
- 3-5 times a week for casual growth
- Daily for rapid subscriber increase
Shorts are sneaky powerful, especially for small channels. Don’t sleep on them!
Know Your Limits (and Stick to Them)
Here’s the truth: The best posting schedule is the one you can stick to. Consistently.
If you’re pushing yourself to upload four videos a week but skipping meals and sleep, STOP. That kind of effort isn’t sustainable, and your audience can tell.
It’s better to be consistent than intensive. People remember and expect your uploads. If you ghost for weeks, they move on.
What the Algorithm Loves in 2025
In 2025, YouTube’s recommendation system is smarter than ever. Here’s what it’s looking for:
- High viewer retention
- Click-worthy thumbnails and titles
- Consistent posting (important!)
- Engagement – comments, likes, shares
The more consistently you deliver good content, the more the algorithm trusts you. Simple as that.
Tips to Stay Consistent Without Burning Out
- Batched filming: Record multiple videos in one day.
- Scheduled uploads: Use YouTube’s scheduler to release videos later.
- Repurpose content: Turn one long video into multiple Shorts or clips.
- Use templates: For thumbnails, intros, and descriptions to save time.
It’s not about being perfect. It’s about being present.
When to Post – Time of Day Matters Too
You’ve figured out how often. Great! But when should you post?
Post when your viewers are online! Go into your YouTube Analytics > Audience to see active times.
A general rule? Try these:
- Weekdays: 4 PM – 6 PM (local time)
- Weekends: 10 AM – 12 PM
Post a few hours before your peak times. That gives YouTube time to process and start recommending your vid.
What About Upload Breaks?
If life gets wild (and it does), can you take a break?
Yes! Just communicate with your audience. Let them know in your Community tab, in a pinned comment, or a short video.
Breaks are good. They let you refresh and come back better. Just avoid disappearing without warning.
Final Thoughts: Your Perfect Posting Plan
Let’s wrap it all up. Your ideal posting schedule depends on:
- Your goals
- Your niche
- Your lifestyle
Still unsure where to start? Here’s your simple 2025 starter strategy if you’re a new YouTuber:
- 1 long-form video every week
- 2 Shorts spread through the week
That’s a powerful combo. You get algorithm love for both content types and manageable output for yourself.
Show up. Show value. And have fun.
One Last Encouragement
YouTube isn’t a sprint. It’s a marathon with snack breaks. Focus less on being viral and more on being valuable. Your audience will follow if you keep showing up with intention.
Happy creating, and we’ll see you on the trending page!