Crafting the perfect brand identity starts with a compelling name and a strong logo. For entrepreneurs stuck between multiple brand names, testing concepts visually with logo designs can accelerate decision-making and strengthen brand resonance. Fortunately, numerous logo maker tools exist to help startups explore and iterate on potential identities before pouring resources into full branding campaigns.
TLDR: There are several powerful online logo makers that allow entrepreneurs to quickly experiment with different names and visual identities. These tools are user-friendly, cost-effective, and ideal for testing brand concepts early on. Each platform offers a mix of design flexibility, template variety, and customization options. Here are six of the best logo makers for entrepreneurs trying out multiple brand names before choosing the final one.
1. Looka – AI-Powered Branding for Rapid Prototyping
Looka excels in using artificial intelligence to generate logos based on a user’s preferences. For entrepreneurs juggling several potential brand names, Looka enables the fast generation of high-quality logo variations with minimal input. Just enter a business name, pick your industry, choose a few style preferences, and Looka delivers professionally styled logos within seconds.
- Highlights: AI-based suggestions, pre-built brand kits, full customization
- Strength: Ideal for quickly visualizing how different names might look in real-world branding concepts
- Pricing: Free to try; one-time payment plans starting from $20
2. Canva – Customizable Logos for Full Creative Control
Canva is more than just a logo maker; it’s a complete graphic design suite in the cloud. Entrepreneurs testing various brand identities will love Canva’s expansive font library, icons, and drag-and-drop editor. Canva doesn’t auto-generate logos based on input like some AI tools, but it provides near-infinite design freedom for creative branding exploration.
- Highlights: Massive template and icon selection, complete creative control
- Strength: Perfect for users who want to “feel” each logo as they experiment with different names
- Pricing: Free plan available; Pro features starting at $12.99/month
Its direct export capabilities make it simple to generate social media mockups, letterhead, and marketing visuals for each brand name you’re testing.
3. Hatchful by Shopify – Speedy Logo Sampling for New Brands
Hatchful is Shopify’s free logo generator geared toward entrepreneurs in early-stage development. Though limited in customization, it’s exceptional at producing decent-looking logos for a variety of industries quickly — ideal for those testing multiple brand identities and looking to preview how each one might live visually.
- Highlights: Free to use, niche industry categories, fast setup
- Strength: Perfect for launching MVP identities or prototyping small ecommerce brands
- Pricing: 100% free
Whether you’re mocking up logos for clothing, tech services, or organic food brands, Hatchful gives users one-click downloads with matching assets for social media and email.
4. Tailor Brands – Full Branding Suites Powered by AI
If your entrepreneurial journey includes a plan to invest deeply in one final brand identity, Tailor Brands provides a comprehensive pathway. Its AI-augmented logo maker first guides you through questions about vision, tone, and vibe. It then produces multiple unique logo designs that can be adjusted and combined with branded assets.
- Highlights: Sophisticated AI branding generator, integrated business tools
- Strength: Best for long-term vision testing and comparing how each brand name looks within complete identity packages
- Pricing: Subscription-based from $9.99/month
Entrepreneurs can test multiple business names and get a feel for how each would perform in real life with mock business cards, logos, and even branded websites all generated through Tailor Brands.
5. Namecheap Logo Maker – Simple, Free, and Surprisingly Effective
Many know Namecheap as a domain registrar, but their free logo maker is often overlooked despite its immense utility. With its intuitive step-by-step interface, entrepreneurs can test out different brand names with minimal effort. You’re guided through choosing icons, colors, and fonts, and can download PNGs and SVGs without even having a Namecheap account.
- Highlights: Completely free, no account required, unlimited downloads
- Strength: Great for quick multi-name testing for pitch decks or early audience testing
- Pricing: Free to use
This is a go-to pick for entrepreneurs needing volume—fast. If you want to make 10 logos in a day across 10 different names, it won’t cost you a penny.
6. LogoMakr – Functional and Flexible for Early Brand Exploration
LogoMakr is a web-based tool with a simple interface and an excellent library of graphics and fonts. Unlike AI-based tools that create logos for you, LogoMakr allows users to take a hands-on approach without dealing with overwhelming features. This makes it ideal for early-stage branding where creativity and spontaneity matter more than polish.
- Highlights: Precise control over placement and design elements, SVG download support
- Strength: Excellent for iterative tweaking—perfect when comparing fonts, colors, or placements
- Pricing: Free basic download; high-res versions cost $19
Entrepreneurs who prefer an artisanal feel to their branding experiments will enjoy the no-frills freedom LogoMakr offers.
Why Testing Multiple Logo Variations Is Valuable
Judging a brand name only by how it sounds can be limiting. Visual context can dramatically influence a name’s memorability, relatability, or even how “legit” it feels. A strong name can be weak visually, and an average name can gain power with a strong logo treatment. Testing options quickly through logo makers helps gauge public perception, eliminate weak ideas early, and gives entrepreneurs the confidence to commit when the right identity clicks.
Final Thoughts
Each of these logo makers brings unique strengths to the table for entrepreneurs testing different brand directions. Whether you need fast AI iterations, full artistic control, or free simple graphics, there’s a platform tailored for your business exploration needs. More importantly, these tools empower experimentation—one of the most important phases in building a brand identity that lasts.
Quick Recap:
- Looka: AI-driven and fast idea validation
- Canva: Robust customization with visual playground flexibility
- Hatchful: Speedy and free with niche-based design themes
- Tailor Brands: All-in-one suite for naming and branding simulations
- Namecheap Logo Maker: Free and volume-friendly for mass testing
- LogoMakr: Perfect for the hands-on brand tinkerer
Testing multiple brand names doesn’t have to be time-consuming or expensive. Use these tools to visually explore, compare, and ultimately discover the name—and the logo—that best tells your business’s story.