Web design is always changing. For SaaS companies, staying trendy isn’t just fun—it’s smart. A good design can help you win more users, tell your story better, and make your app easier to use. Let’s take a look at the hottest web design trends every SaaS company should know about in 2024.
1. Dark Mode is Staying
Dark mode isn’t just a passing trend. It’s easy on the eyes and looks sleek. SaaS products are embracing dark themes for dashboards, websites, and user portals. Users love the option to switch between dark and light modes.
Pro tip: Let users choose. Give them a toggle and they will remember you for it.
2. Micro-Animations for Big Impact
Small movements can make a big difference. Micro-animations help guide users, make things feel alive, and turn boring screens into delightful moments.
- Hover effects
- Button loading animations
- Visual feedback on clicks
These add charm without slowing things down.
3. 3D and Illustrative Elements
Forget about plain icons. Today’s web designs use 3D graphics and custom illustrations to stand out.
It’s a creative way to show off features or your product’s personality. Plus, custom images are great for branding.
4. Personalization is the New Standard
SaaS websites are getting smarter. They’re changing what users see based on things like:
- Where they are
- What device they use
- Whether they are new or returning users
This kind of dynamic content feels more human. It helps convert casual visitors into loyal users.
5. Bold Typography
If your copy rocks, show it off! Big, bold fonts are everywhere in SaaS web design. Fonts are now used as strong visual elements—almost like art.
It’s simple math: Clear text + strong layout = user love.
6. Minimalist Layouts
Minimalism is still trendy. Clean layouts help users focus. SaaS companies are using lots of white space and fewer distractions.
Less clutter = more clarity. This also speeds up page load time, which is a big win for UX.
7. Gradient and Glassmorphism
Gradients got a glow-up. They’re now smoother, more colorful, and often paired with a new trend called glassmorphism.
This look creates a frosted-glass effect with blur and transparency. It’s modern. It’s cool. And it’s making SaaS interfaces more visually exciting.
8. AI-Powered Design Features
SaaS websites are using AI behind the scenes. Think of smart chatbots, personalized recommendations, and automated content creation tools.
- Smarter onboarding flows
- Better customer support
- Adaptive content blocks
Users feel like the site “gets them.” And that’s always a good thing.
9. Storytelling Through Design
SaaS companies are now telling stories with their websites. Instead of just listing features, they guide people through a journey.
Think interactive sections, scrolling animations, and step-by-step storytelling.
People connect better with a good story. And they remember your brand.
10. Accessibility is Finally a Priority
More SaaS platforms are making sure everyone can use their websites. This includes users who rely on screen readers or keyboard-only navigation.
Designing with accessibility in mind helps everyone. It’s not just a trend—it’s becoming the rule.
Ready to Refresh Your SaaS Website?
If you’re planning a redesign, these trends are a great starting point. Keep your site easy to use, fast, and fun. Your users (and your metrics!) will thank you for it.
Which trend is your favorite? Try combining two or three to build something truly unique.
Great design isn’t just about looking good—it’s about making users feel good. So go ahead, make your SaaS shine!